Image standards have been developed to help bring to life the brand attributes. Face shots are de-saturated images with a specific styling designed to capture brand emotion, and visually display both quality and intellect. “Heart” shots are designed as full-color images that portray the Valpo experience. While it is nearly impossible to limit photography to these styles alone, quick-capture and other types of low-quality imagery are not allowed in most cases, with the exception of event photography or mediums that are accepting of low-quality imagery (i.e., blogs). In addition, specialized styles of photography for academic or artistic rendering may be appropriate in certain applications. Please contact IMC at firstname.lastname@example.org.