“Symbols engage intelligence, imagination, and emotion, in a way that no other learning does.”1 Nowhere is this more true in Valpo’s brand identity than in our Life Lines sub-element. This element depicts the personal, explorative journey of our students, from beginning, to Valpo, to the future. Refer to the specific standards below that govern the construction and implementation of this component. Integrated Marketing and Communications retains approved variations of this element. Valparaiso University’s communication products should incorporate the Life Lines every time it is possible and practical to do so. There should be a minimum of two and a maximum of four green lines, and one gold line in each set of lifelines.