Brand identity elements are the primary visual components that our students, stakeholders, staff, and vendors recognize as unique to Valparaiso University. These elements work together strategically to sustain our brand. It is vital that our brand identity be implemented accurately and consistently in every application.
There are many brand identity elements—including logo, type, color, supporting shapes and forms, pattern, imagery—that are used together in varying applications to strengthen the desired Valpo style across our suite of communications. To achieve maximum impact, every touchpoint will incorporate as many of the brand identity elements as possible in a consistent and purposeful manner. Each element is supported with standards to ensure best usage.