Text-Based Co-Brands - Medial Arrangement

Medial Arrangement

Valparaiso University is host to several national organizations and programs, with head offices and leadership based on campus. A visual strategy is in place to develop text-based co-brands for these organizations and programs. The visual logic for the construction of these signatures differs from that of the colleges, and this distinction must be maintained.

These signatures represent the approved format for a medial arrangement of both the horizontal and vertical formats. For shorter words, such as the “FOCUS” example, note the horizontal line length guideline. Please contact Integrated Marketing and Communications at brand.manager@valpo.edu for official artwork, and if you believe your organization or program warrants a Universitysanctioned text-based co-brand.

Medial Arrangements