Student Shield: Text-Based Co-Brand Criteria

Student Shield Medial Arrangement

Valparaiso University is host to several student organizations and programs based on campus. A visual strategy is in place to develop student shield co-brands for these organizations and programs. The visual logic for the construction of these signatures differs from that of the colleges and text-based co-brands, and this distinction must be maintained.
This signature represents the approved format for a medial arrangement of the vertical format. Please contact the IMC Undergraduate Division for official artwork, and if you believe your organization or program warrants a Universitysanctioned Student Shield co-brand.

Every student organization should be recognized and represented in one simple way: The Student Shield, with a green line underneath it, then the organization’s name.

However, there are ways organizations can represent themselves to be even more distinctive than others. Based on the organization’s representation on campus, there are standards that are expected to be met in order to be granted their own logo.

However, this independent logo must contain the entire Student Shield (this includes the VALPO that follows the Shield of Character), and be approved by the Undergraduate Division Brand Manager.

The following regulations have been put in place for organizations:

Independent Organizations (those not recognized by Student Senate)

• An average of two community service hours per every member within the organization per semester.
• Leadership opportunities within organization (whether it be captain, executive board positions, etc.).
• The organization works to enhance students’ personal journey and overall college experience (to be determined by the Brand Consistency Team).

Media (The Torch, VUTV, WVUR, The Lighter, The Beacon)

• Campus-based coverage is first overall goal.
• Leadership opportunities exist within organization.

School-Sponsored Organizations (those recognized by Student Senate)

• An average of two community service hours per every member within the organization per semester.
• Leadership opportunities within organization (whether it be captain, executive board positions, etc.).

National Organizations

• National organizations generally have their own logo. They are welcome to use their own logo as long as it falls within the co-branding of the university.
• No old logos of the University can be used.
• Student Shield must be present on print.

Because brand consistency is new to the University, these standards are subject to change. All logos must be approved by the Brand Consistency Team and can be altered if they do not fulfill the University’s brand standards.

Student Shield