Marketing

A major in Marketing gives students the skills to build an effective marketing program while building trust and loyalty. Marketing graduates work in a variety of fields including manufacturing, research, public relations, advertising, brand management and more.

Marketing coursework includes:

  • Statistics for Decision Making
  • Marketing Research
  • Sales Management
  • Buyer Behavior
  • International Marketing
  • Marketing Strategy and Policy

 

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Valpo Business in the News

New director of graduate programs named

Bruce MacLean, the founder of an education and technology training firm and a former executive of large multinational and mid-sized domestic corporations, has been named director of graduate programs in management at Valpo.

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Students achieve top 10 at international contest

Several Valpo students reached the top 10 in a variety of business case studies and role-playing scenarios during an international competition sponsored by Delta Epsilon Chi in Atlanta April 12-15.

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Online leadership journal launched

The College of Business Administration has launched The Journal of Values-Based Leadership to promote ethical and moral leadership by business and institutional leaders throughout the world.

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