Assignment for today: Read Coe pp.284-291, Consumption Project Due and come to class with a basic understanding of the following concepts and ideas: consumption, consumer sovereignty, consumers-as-dupes view, culturalist perspective, mass consumption vs. post-Fordist consumption, consumption work.

The Geography of Consumption

What does the consumption process involve?

Who has power in consumption decisions?

• Consumer Sovereignty
• Consumer as Dupe
• Culturalist Perspective
• Example

Consumption Project Results

• WalMart Experiment
• Consumption for One Day
• One Product
• Further Analysis
  • How did you decide to consume? Did you decide or were you influenced?
  • How does your consumption reflect your identity?
  • Where will the objects of your consumption end up?