MARKETING ASSISTANT - INTEGRATED MARKETING & COMMUNICATIONS

Job Number:

12-IMC-82

Status:

RFT

Hours:

Monday - Friday 8:00am - 5:00pm

Salary:

Commensurate with experience


Requirements

Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.

Education:

B.A. or higher, inpublic relations or communications, or a related field.

Experience/Skills:

  • One to three years in branding, public relations, special events, or related field.
  • Self-starter with excellent project management abilities who is able to shepherd projects from concept to completion, enlisting the support and enthusiasm of others in the process.
  • Can serve as part of a team for special event planning, offering creative ideas, managing details and implementing plans.
  • Demonstrated creative thinker in developing strategies to market the University.
  • Basic knowledge of Communication Management System and the ability to work with partners to market their event online.
  • Strong interpersonal skills, ability to work well alone, one-on-one, or as part of a larger team.
  • Proven ability to meet deadlines.
  • Familiar with Associated Press Style Guide.
  • Willing and able to support the mission of Valparaiso University.

Job Summary:

The Marketing Assistant for Integrated Marketing and Communications supports the mission of Valparaiso University by helping design and implement strong marketing communications strategies that advance the mission and vision of Valpo with members of the campus community. The marketing assistant must possess strong knowledge of the brand in order to manage it, approve submissions, and reject as necessary; the ability to build positive relationships with members of the campus community and offer solutions to an array of marketing communications challenges. As part of the above, the marketing assistant will work closely with other members of the IMC team to coordinate University branding with related marketing activities and special events. As an assistant on special events, a high-profile professionalism must be exhibited as the events include Commencement, events at the President's residence, and others. An integral role will be the manager of the University's website calendaring. This will occur in conjunction with the department representatives actually responsible for the room reservation; and the information will be transferred to the website. Accuracy and attention to detail is a must.

Reporting Relationship

  • Reports to the Vice President with daily interactions through the Pipeline Manager.
  • Works with other IMC staff on projects such as media relations, internal communications, special events, fundraising and campaign communications, alumni communications, and communications to prospective students.
  • Collaborates with other individuals on campus including administrators, faculty and deans to achieve a variety of marketing communication goals, with a focus on internal communications, calendaring, brand, and special events.

Specific Responsibilities

  • Understands the mission and vision of Valpo and can effectively communicate it to an audience.
  • Supports the work of the IMC team as it strives to achieve goals related to increasing student recruitment and raising funds for the University.
  • Strong project manager able to conceive and follow through with ideas to help build pride and affinity among members of the campus community through University branding and event marketing.
  • Assists with preparing a strong overall branding strategy, including themes, messages and tools.
  • Assists event planner to ensure success of special events.
  • Works with vendors, community and campus members to approve or rework branded items to ensure proper branding is in place.
  • Works with campus members on marketing events through the Campus Chronicle and online calendaring system.
  • Participates on committees designed to strengthen and improve Valpo's marketing communications.

 

To apply for this position:

Step 1: Complete the Valparaiso University Employment Application.

Step 2: Complete the EEO form.

Step 3: Send electronic copy of cover letter, resume and references.

All materials can be sent electronically to: Human.Resources@valpo.edu (OR) fax to: 219-464-6887.

 

Please address cover letter to:

Scott Ochander, Vice President of Integrated Marketing & Communications
Valparaiso University
Harre Union
Valparaiso, IN  46383

 

Equal Employment Opportunity – Non-Discrimination and Commitment to Diversity.

 

Valparaiso University does not unlawfully discriminate and aims to employ persons of various backgrounds and experience to help constitute a diverse community. Its entire EOE policy can be found at:  http://www.valpo.edu/equalopportunity/index.php

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Valparaiso University participates in E-VERIFY to confirm work authorization.