This position is responsible
for generating student attendance and enhancing game day experiences at Valpo
intercollegiate athletics events and is accountable for meeting or exceeding sponsorship/ticket
revenue goals and fan satisfaction targets set by the University.
- Developing the marketing and advertising strategies,
identify best practice, and manage the IMC-SD/ValparaiZone promotions for men’s
basketball, football, women’s basketball, women’s volleyball and other Valpo intercollegiate
athletics events as needed.
- Collaborate, coordinate, and support the efforts of the
IMC-SD athletics team and other on-campus organizations to encourage student
attendance at athletics events.
- Managing the student experience aspects of the game day
atmosphere including the coordination of activities, promotion slotting, ValparaiZone
operations, video board content management and production, and integration with
sports information to encourage an entertaining and energetic game environment.
- Develop hiring plan and provide direction and management
oversight to ticket promotions and event experience marketing interns.
- Build strategic partner-level relationships with sponsors,
coaching staff, and athletics department administration required for success.
- Work with the IMC planner for athletics marketing to
implement marketing and communications initiatives consistent with the goals
outlined in the marketing plan and collaborate with IMC staff to ensure quality
creative execution on athletics projects and help achieve outcomes consistent
with athletics department strategic plan.
A passion for and
interest in sports and athletics is desired, with a basic understanding of
athletics scheduling and event dynamics
Essential skills include: Initiative, strong presence, customer focus,
good computer and communication skills. Must work flexible hours including
evenings and weekends. Strong
organizational skills a must