This position is responsible
for generating student attendance and enhancing game day experiences at Valpo
intercollegiate athletics events and is accountable for meeting or exceeding
sponsorship revenue goals and fan satisfaction targets set by the University.
- Developing the marketing and advertising strategies,
identify best practice, and manage the promotion and sale of sponsorships for
ValparaiZone for men’s basketball, football, women’s basketball, women’s
volleyball and other Valpo intercollegiate athletics events as needed.
- Collaborate, coordinate, and support the efforts of the
IMC-SD athletics team and other on-campus organizations to encourage student
attendance at athletics events.
- Managing the student experience aspects of the game day
atmosphere including the coordination of activities, promotion slotting, Victory
Bell Rewards Program, video board content management and production, and
integration with sports information to encourage an entertaining and energetic
- Develop hiring plan and provide direction and management
oversight to ticket promotions and event experience marketing interns.
- Build strategic partner-level relationships with sponsors,
coaching staff, and athletics department administration required for success.
- Work with the IMC planner for athletics marketing to
implement marketing and communications initiatives consistent with the goals
outlined in the marketing plan and collaborate with IMC staff to ensure quality
creative execution on athletics projects and help achieve outcomes consistent
with athletics department strategic plan
This position will work
closely with the Athletics Marketing department. The chosen candidate would ideally be
available to work over the summer on a part-time basis to recruit and build
sponsor relationships and help to develop plans for the above elements of the
A passion for and
interest in sports and athletics is desired, with a basic understanding of
athletics scheduling and event dynamics
Essential skills include: Initiative, strong presence, customer focus,
good computer and communication skills. Must work flexible hours including
evenings and weekends. Strong
organizational skills a must