The Valparaiso 150th Logo

The Valparaiso University 150th logo has been developed as the primary identifier during the sesquicentennial year and is intended to be a template for other anniversary celebrations for the University.  The 150th design listed as Diagram A should be used for all print, broadcast media (radio, TV, advertising), web, and any other related correspondence in lieu of the University seal.  The version represented with the seal is for print (Diagram A), and without the University seal for merchandise (Diagram B).  The timeframe established for utilization of all versions of this logo is January 2008 through December 2009.  An exception for this logo will apply to ceremonial documents where the primary Valparaiso University seal will take precedence.

Other examples of exceptions are as follows: on diplomas, formal documents, and on other formal articles where appropriate.

The logo consists of three primary elements - the University seal combined with the typography 1 5 0, optically centered to one another with a ribbon adorning the middle as an institutional identifier and highlighting the celebration time frame.  Diagram B is identical, with the exception of the seal shown in Diagram A.

The logo should not be used smaller than 1" in width under any circumstances.  It loses legibility when smaller than 1", reflecting poorly on the standards of the University.
 

Diagram A

Diagram B

Valparaiso University 150th Logo Official Colors

The preferred color usage is gold and brown.  Pantone 129 (gold) is to be used on coated paper, Pantone 114 (gold) on uncoated paper and Pantone 8640 as a metallic gold on ceremonial items such as diplomas, invitations and table accessories.  The seal in Diagram A is 60% tint of PMS 129.  Gold in the shadow of the banner is 60% tint of PMS 129 in both Diagram A and B.  Pantone 469 (Brown) is the brown to be used on coated paper with Pantone 18 (brown) to be used on the uncoated paper.  The image is designed to be utilized both horizontally and vertically.

The official color usage for the Valparaiso University 150th logo utilizes gold for the seal, fill of 1 5 0, and shadow within the ribbon.  Brown is used for the typography and outline of 1 5 0.  Official brown and gold is required in the logo.  For the CMYK conversion of the coated version of the 150th logo in Diagram A, please see CMYK below:

• Official gold: C=0,  M=16,  Y=77,  K=0
• Official brown: C=0,  M=52,  Y=100,  K=62
• University seal and shadow in ribbon:
  C=0,  M=10,  Y=45,  K=0

Other logo variations as listed:

• ON GOLD: 40% gold seal, brown type, brown 150 with white outline
• ON BROWN: 80% brown seal, brown type with 1859 and 2009 in gold, gold 150 with brown outline
• ON BLUE: 80% brown seal, brown type with 1859 and 2009 in gold, gold 150 with brown outline
• ON PURPLE: 80% brown seal, brown type with 1859 and 2009 in gold, gold 150 with brown outline
• ON RED: 80% brown seal, brown type with 1859 and 2009 in gold, gold 150 with brown outline
• BLACK AND WHITE: 25% black seal, black type, 50% 150 with black outline
• BLACK AND WHITE REVERSE: 85% black seal, black type with 1859 and 2009 in white, 35% black 150 with black outline