Preface: These standards are intended for use as a supplement to the overall Valparaiso University Graphics Standards Guidelines. The primary application of these standards is to the design and production of any College of Business Administration logo apparel and products (stationery and business card standards are found here.)  Secondarily, these standards also state the appropriate manner in which the Valparaiso University College of Business Administration may be identified and referenced.

1. Generally, only images and trademarks outlined in the Valparaiso University Graphics Standards Guidelines are acceptable.These images and wordmarks may be made specific to the College of Business Administration by including College of Business Administration" below the image/logo/seal in acceptable font and format (see, e.g., the two-color "Valpo-V" design for MBA in the manual).
2. The official name, identity, and wordmark is "Valparaiso University College of Business Administration.
3. A non-exclusive list of unacceptable graphics and wordmarks:
   1. VUCoB
   2. Any reference that omits a designation for university (e.g., Valparaiso College of Business)
   3. Any other unofficial mark, generic mark, or abridgement of approved marks
4. For specific College of Business Administration design approvals and questions, contact Dean Tom Boyt at 219-464-5040 or Director of Communications, Heather Taylor, at heather.taylor@valpo.edu.