Preface:  These standards are intended for use as a supplement to the overall Valparaiso University Graphics Standards Guidelines.  The primary application of these standards is to the design and production of any School of Law logo apparel and products (stationery and business card standards are found here.)  Secondarily, these standards also state the appropriate manner in which the Valparaiso University School of Law may be identified and referenced.

1. Generally, only images and wordmarks outlined in the Valparaiso University Graphics Standards Guidelines are acceptable.  These images and wordmarks may be made specific to the School of Law by including "School of Law" below the image/logo/seal in acceptable font and format (see, e.g., the two-color "Valpo-V" design for MBA in the manual).
2. The official name, identity, wordmark is "Valparaiso University School of Law."  Other acceptable wordmarks/identity references include:
   1. Valpo Law
   2. Valpo School of Law
   3. VU School of Law
3. A non-exclusive list of unacceptable graphic and wordmarks:
   1. VUSL
   2. Any use of the words Law School (e.g., Valparaiso Law School, VU Law School) as our official identity.
   3. Any reference that omits a designation for university (e.g., Valparaiso School of Law)
   4. Use of generic scales of justice as a School of Law logo
   5. Any other unofficial mark, generic mark, or abridgement of approved marks
4. For specific School of Law design approvals and questions, contact Curt Cichowski, Associate Dean, School of Law, Wesemann Hall, 219-465-7841