The Valparaiso Wordmark

The Valparaiso University wordmark has been created in six different widths for optimum legibility.  They are 1/2", 1", 3", 4 1/2", and 6".  This wordmark should not be used smaller than 1/2" in width under any circumstances.  It loses legibility when smaller than 1/2", reflecting poorly on the standards of the University.

The seal created for use under 1/2" is significantly different from the other sizes.  It has been drawn to remain legible when used small.  This wordmark should be used when the final size is 7/8" in width or smaller.

The typography in each version (larger than 1/2" and smaller than 1/2") has been custom drawn and kerned for maximum legibility and impact at each size.  Choose the version of the logo closest to the final reproduction size.

The Valparaiso University Seal

While the Valparaiso University wordmark outlined above has been developed as the primary institutional identifier for Valparaiso University, the Valparaiso University seal may be used alone in special circumstances, including diplomas, invitations, or commencement programs; in the design of pins, rings or pendants; and on other formal articles where a sense of ceremony is appropriate.  The seal is a registered trademark of Valparaiso University.

Typography

While the Valparaiso University wordmark has been developed as the primary institutional identifier for Valparaiso University, the typographic element of the wordmark may be used alone in special circumstances.

The typographic element of the Valparaiso University wordmark is based on the Adobe Garamond font family.  "Valparaiso University" and "Valparaiso Crusaders" are registered trademarks of Valparaiso University.

Valpo-V Mark

The Valpo informal identifier has been developed as a secondary institutional identifier for Valparaiso University.  For many years, "Valpo" has been the affectionate name given to the institution by students, faculty, and the community.

Examples of usage are as follows: athletic uniforms, garments, print materials, and venue displays such as scoreboards, etc.  Also, print materials (including invitations, announcements, newsletters, and advertising), banners, etc., promoting non-academic events such as Homecoming, Parents Day, alumni reunions, and receptions.

The mark consists of two primary elements: the V with a double outline in the University colors of gold and brown and the typography placed and optically centered across the V, breaking the double outline.  The mark should not be used smaller than 7/8" in width under any circumstances.  It loses legibility when used smaller than 7/8" in print materials, reflecting poorly on the standards of the University.

The preferred color usage is Gold (Pantone 129C or Pantone1210) and Brown (Pantone 469).  The Valpo-V is a registered trademark of Valparaiso University.