Photo by Jon L. Hendricks
Musa Pinar, Ph.D.

Musa Pinar, Ph.D., professor of marketing in the College of Business, recently published a book chapter titled, “Potential Effects of Climate Change on Tourism:  A Study in Turkey” in the book Destination Competitiveness, the Environment and Sustainability: Challenges and Cases (2015) by Andres Artul-Tur and Metin Kozak (Eds). His research is co-authored with Ibrahim Birkan of Atilim University in Turkey, Gamze Anil of Dogus University in Turkey, and Muzeffer Uysal of Virginia Polytechnic Institute and State University.

The factor analysis show that managers are collectively concerned about the negative effects of global warming, especially as it relates to consequences for motels, and are highly committed to protecting against the potential negative effects. Pinar et. al concluded that these concerns and commitments are similar regardless of managers’ demographics and hotel types.

Pinar’s primary research focus is on developing measurement scales for consumer-based brand equity in the areas of higher education, private-label brands, and sport leagues. His research has resulted in numerous academic journal publications, as well as presentations at various national and international conferences.