- Valpo unveils new look
Demetrius Amparan, sociology and communication major Valparaiso University’s renovated brand design is being unveiled to the public beginning Aug. 20, 2010.
The launch of this new visual identity marks the beginning of an exciting time of renewal for Valpo’s brand identity that will build stronger recognition and reputation of our institution.
This new brand identity brings to life five key attributes that distinguish the Valpo experience: personal journey, quality, community, thoughtful leadership and learning through service.
While many visual and other elements are coming, Valpo’s new brand is grounded in research to help bring strength and clarity to who we are and what we strive to be. Over the last year, five brand research studies involving more than 2,000 alumni, 500 faculty and staff, 650 students and 1,000 prospective students were conducted in an effort to understand and refine the University’s brand identity.
Valpo’s brand initiative emerged as a key priority after a comprehensive, two-year planning and visioning process that underpins a new strategic plan currently under review by the Board of Directors. In its most recent meeting, the Board unanimously passed a resolution of support for the initiative.
Members of the campus community may view the new brand standards via a downloadable pdf file. The new brand standards will be adopted and implemented campus-wide throughout the 2010-2011 academic year.
Campus offices, departments and organizations with questions or comments about Valpo’s new brand standards should contact the Office of Integrated Marketing and Communications at IMC@valpo.edu.