Valparaiso University in Color

Valparaiso University’s official colors are brown, gold, and white. A complete color palette, including primary, accent, and neutral colors, supports the Valparaiso University brand. Colors are one of the strongest ties to memory, and the consistent application of our primary colors and complementary palette is critical. Therefore accent colors should be used at a ratio of 10 percent or less. Repetitive use of this palette will build recognition and distinguish Valpo from its competition.

Color
CMYK
RGB
Pantone
HEX
Dark Brown 15/60/92/80 78/41/19  4625 381e0e
Light Brown 15/60/92/70 97/51/24 469 613318
Gold 0/12/100/0 255/204/0 116 ffcc00
Prestige Brown Metallic 8583  —
Prestige Gold  34/43/100/10 165/131/41 Metallic 8641 a58329
Accent Green  25/0/95/0 173/214/50  382 add632
Accent Blue 73/20/0/0  45/123/179  7688 2d7bb3
Tan 01/12/35/25  200/177/139  7503  c8b18b
Gray  0/9/16/43 162/149/138 Warm Gray 8 a2958a

Valpo Typography

Consider typography an extension of the Valparaiso University personality. It conveys moods, tones, and meanings. The Valpo identity includes three sans-serifs, three serifs, and two script types.

Sans-Serif

Avenir should be used as a title, headline, and header font.
Gotham and Arial may be used as substitutes when Avenir is not available.

Serif

Warnock Pro should be used for body copy and larger volumes of content.
Minion Pro and Times New Roman can be used as a substitute when Warnock Pro is not available.

Script

Bickham Script Pro and Corinthia Pro are decorative fonts and should be used sparingly as accents.

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