Valparaiso University’s College of Business offers more than theoretical knowledge; students graduate with practical experience that makes them highly desirable in even the most competitive job markets. Marketing majors at Valpo participate in real-world marketing projects, conducting team research and developing strategies for Valparaiso and nearby communities, businesses and organizations, and departments of the University.

All College of Business majors begin with two core groups of courses:

The major requirements ensure students have a thorough grounding in accounting and quantitative methods.

Major Requirements for Marketing
IDS 340 Statistics for Decision Making 3 credits
MKT 310 Marketing Research 3 credits
MKT 320 Sales Management 3 credits
MKT 330 Buyer Behavior 3 credits
International Business Requirement
MKT 430 International Marketing 3 credits
MKT 470 Marketing Strategy and Policy 3 credits
Total 18 credits
Major Field Requirement 6 credits
Two non-core business courses numbered above 300
Free electives 7 credits
Grand Total (all courses) 125 credits


In addition to the required courses outlined below, each student in the program is required to complete one of the following:

  • A Cooperative Education experience combining full-time professional, paid work experience with academic coursework, or
  • An Internship

Create a Better World

Catalina Roldan, a junior marketing major, used her creativity to fight homelessness while a digital marketing intern with the Porter County Community Foundation.