Professor of Marketing
Musa Pinar often focuses his research on his native country, Turkey — a dynamic, developing state. He partners with Turkish professors to study the country’s business environment, honing in on sectors like hospitality, banking, sales, and the television industry.
His most recent research brings a global perspective on the challenges of university branding. The piece, which features student survey data from Valparaiso University, has been accepted for publication in the International Journal of Education Management.
Using the same survey, data has been collected from students at a large private university in Turkey. The tool allows researchers to compare the student perceptions of university branding within different cultures. Pinar’s work dovetails with Valpo’s emphasis on preparing students to lead in a global business environment.
“I share my personal research with students,” Pinar said. “I show them how topics are perceived in the real world. The research results confirm the theories and ideas I’ve been teaching.”
Pinar is enthusiastic about continuing his international research. In December 2020, he co-presented at The International Academy of Business and Public Administration Disciplines (IABPAD) Winter Online Conference on “Examining the new covid-19 consumer segments, risk attitudes, and consumer demographics in an emerging market – A study in Turkey”. Working with international colleagues around the world, Pinar continues research in today’s contexts and shares these new insights in the classroom.