Catalina Roldan Major: Marketing Class of 2014 Major: Marketing Hometown: Valparaiso, Ind.
Catalina Roldan sees her marketing major as a way to create a better world. “Marketing allows individuals to utilize their creative talent through the development of campaigns and promotional materials,” she explains.
During her junior year, Roldan used her creativity to fight homelessness. As a community and digital marketing intern with the Porter County Community Foundation, she helped to launch the organization’s inaugural GIVE Day. Roldan assisted in the development of marketing materials for the 24-hour online fundraiser. The event raised more than $185,000 for local homeless shelters and housing nonprofits.
“To have been affiliated with an organization that successfully betters an entire community is incredibly humbling to me, and it has made my passion for non-profit marketing grow dramatically,” she says.
Roldan’s successes also include major wins in competitions for DECA, the international association for marketing students. As a sophomore, Roldan won second place in DECA’s international collegiate sales competition, promoting the company Airbnb.
Roldan plans to work in marketing after graduation, at another nonprofit or perhaps a start-up venture.