Chief Operating Officer & Director of Research · Lipman Hearne
Donna joined Lipman Hearne in 1996 and has led dozens of client engagements and managed complex teams. As the firm’s chief operating officer, Donna’s primary responsibility is ensuring that client work succeeds in every way—from development of the work plan all the way through to the last deliverable. With 25 years of marketing expertise developing and exercising market research to drive brand strategy and creative implementation as well as marketing implementation, she knows what it takes to succeed in crowded and complex marketplaces. She’s worked with hundreds of organizations, including colleges and universities, arts and cultural institutions, advocacy organizations, and professional associations. She has conducted hundreds of quantitative and qualitative research studies with domestic and international audiences including alumni, donors, college administrators, university faculty and staff, prospective students, current students, community leaders, and association members. In addition to her undergraduate degree from Valpo, Donna has a Ph.D. in psychology from Loyola University of Chicago, where she also taught for 10 years. She holds an M.B.A. from the Northwestern Kellogg School of Management, where she served as a faculty member teaching research methods in marketing. She’s presented at dozens of conferences, including the American Marketing Association, CASE, the Qualitative Research Consultants Association, and the American Psychological Association, and has contributed a chapter to CASE’s Handbook of Institutional Advancement.