Sports Media

The master of science in sports media is a 36-credit program that prepares students for employment in many sports media outlets, especially those on the Internet where sports content has been growing rapidly; those in sports information offices in any sport, collegiate or professional; and those in sports management positions.

The program to develop professionals who will be able to explain and apply appropriate information technologies and methodologies to help individuals or organizations achieve their goals through the use of sports media by:

  • Anticipating the changing direction of sports media
  • Evaluating and communicating the potential utility of new technologies utilized in sports media
  • Living and working as a contributing, well-rounded member of society through ethical sports media practices

In accomplishing these goals, the program will:

  • Familiarize students with the technology and skills required to be successful in sports media
  • Provide significant hands-on internship experience in a real-world setting
  • Enable students to integrate management skills and ethical perspectives into their study
  • Prepare students for employment in sports media

Required Coursework

The master of science in sports media may be completed in 15 to 18 months. International students are strongly recommended to take 24 months to complete the degree program.

Some program coursework is available online during the later summer; otherwise, students are strongly encouraged to begin the program in the fall semester.

Core Competencies17-18 credits
CVA 500Graduate Digital Media3 credits
CVA 503 Sports Media Formats3 credits
CVA 505Sports Beat Reporting3 credits
CVA 507Sports Production3 credits
CVA 598Visual Communication3 credits
CVA 686Internship in Sports Media
Note: students must complete at least two credits of COMM 686 prior to graduation.
1-3 credits
Supporting Competencies9 credits
Social, Ethical, and Legal Dimensions
One course
from the following options:


  • CVA 603 Legal Environment of Digital Media
  • KIN 625 Sports Ethics
3 credits
One course from the following options:


  • ICP 620 Cross-Cultural Management
  • ICP 621 Global Leadership and Team Development
  • IT 603 Information Management
 3 credits
Sports Administration


  • KIN 610 Psychology of Sport
  • KIN 620 Women and Sports
  • KIN 630 Sport and Society
 3 credits
Electives9-10 credits
These credits may be drawn from communication courses or other courses, as approved by the program director.
TOTAL36 credits


Coursework in the Department of Communication investigates the ways we express ideas — from public speaking to social media to corporate communication