Careers in the production of the arts, leisure, and entertainment represent rapidly expanding sectors of the domestic and world economies. The 36-credit M.A. program in arts and entertainment administration prepares students for these careers, drawing upon the strong arts and museum programs at Valparaiso University as well as the rich artistic opportunities in Northwest Indiana and Chicago.

Highlights

  • Coursework and experience relating to International arts and entertainment management, including possible internship placements in the United States and abroad
  • Entertainment perspectives especially pertinent to the for-profit sector
  • Thorough exploration of legal and business issues related to arts and entertainment management
  • Entrepreneurship and production coursework anticipating future directions and needs within arts and entertainment

Applicants are required to meet the standard admission criteria for the Graduate School (page 104). In addition, applicants should have background in either the arts or business, or both. Background in the arts is defined as a minor in any arts field. Persons lacking this background will need to take at least 6 credits in specified arts courses or have had extensive career/professional experience in the field. Background in business is defined as a business minor. Persons lacking this background may be required to take at least 6 credits in specified business courses (e.g., Financial Accounting, Marketing Management, and Human Resource Management) or have had extensive career/ professional experience in the field.

The program consists of core requirements and electives. Included in the core is an internship experience or research project which may be waived for persons already employed in an appropriate professional setting. Depending on the student’s preparation, the program may be completed in 18-24 months. If a student has both arts and business backgrounds, 36 credits are required. If a student lacks background in one of these two areas, then 42 credits may be required. If a student lacks background in both areas, the student may need to take preparatory coursework in both and thus complete 48 credits.

Core Requirements (36 credits)
AE 501 Arts and Entertainment Administration 3 cr
AE 610 Managing Facilities 2 cr
AE 615 Marketing, Planning & Promotion 2 cr
AE 650 International Arts and Entertainment 2 cr
AE 680 Comprehensive Project Planning and Implementation 2 cr
AE 689 Professional Career Development 0-1 cr
AE 699 Continuity and Change in Arts and Entertainment 2 cr
AE 675 Law and Legal Principles 3 cr
One course from the following options
AE 686 Internship 1-4 cr
AE 692 Research Project 1-4 cr
One course from the following options
AE 620 Cross-Cultural Management 3 cr
AE 621 Global Leadership and Team Development 3 cr
One course from the following options
AE 630 Financial Management for Arts 2 cr
AE 750 Entrepreneurship 2 cr
One course from the following options
AE 670 Entertainment Law 3 cr
AE 671 Art and the Law 2 cr
Electives (10 credits)
AE 603 Information Management in the Arts 3 cr
AE 635 Volunteerism and Philanthropy 3 cr
AE 673 Sports and the Law 2 cr
AE 686 Internship 1-4 cr
AE 692 Research Project 1-4 cr
ART 590 Special Studies (Topic: Museum Studies) 3 cr
  Art / Music / Theatre courses 0-9 cr
  COMM courses (as approved) 0-9 cr
ICP 690 Advanced Topics in International Commerce and Policy (Topic: Non-Profit Organizations) 3 cr
LS 690 Topics in Liberal Studies (Topic: Grant Writing) 3 cr
  Business Courses at the 700 Level 0-6 cr

Gregg Hertzlieb, Adjunct Assistant Professor, is the Director and Curator of the Brauer Museum of Art. In addition to performing his duties at the museum, Gregg Hertzlieb teaches museum studies, managing facilities, and printmaking; serves as art editor for Valparaiso University’s journal The Cresset; and contributes essays on Brauer collection objects to the Valparaiso Poetry Review. He is a native of Northwest Indiana and lives in Chesterton, Ind.

Dr. Kari-Anne Innes, Lecturer, is the Program Director of the Arts and Entertainment Administration graduate program at Valparaiso University. She teaches Introduction to Arts and Entertainment Administration; Marketing, Planning and Promotion; Comprehensive Project Planning and Implementation; and, International Arts and Entertainment. She holds a Ph.D. in Theatre from Bowling Green State University with graduate certificates in Performance Studies, and Women’s Studies. She received a MALS with an individualized concentration in Dramaturgy and a graduate certificate in Theology from Valparaiso University, where she also received her BA in Theatre and Television Arts.

Currently, she serves on the Regional Arts Council for Northwest Indiana and is on the Artistic Committee of Chicago Street Theatre, where she also directs and is an instructor in the summer Shakespeare program.

Prior to pursuing her doctorate, Innes was the Assistant Director of the Valparaiso University Center for the Arts where she was responsible for marketing and promotion, box office, and concert and tour management. She has also served as the Administrative Manager, The Humanities Troupe: Theatre for Community, Diversity, and Change; Stage Manager, Canterbury Summer Theatre; Literary Manager, Kaleidoscope Learning Theatre; Administrative Apprentice, Purple Rose Theatre Company; and Administrative Intern, Chicago’s Training Center for the Working Actor.

Her academic work has been published in The Projector Film and Media Journal, Theatre Journal, Text and Performance Quarterly, Departures in Critical Qualitative Research, Ecumenica, and Christianity and Theatre. She presents regularly at conferences including Association of Arts Administration Educators, National Communication Association, and Association for Theatre in Higher Education. She is a member of Self Employment in the Arts.

Kevin T. Macnamara
, Adjunct Professor, teaches Entertainment Law. He has a J.D.  from the Indiana University School of Law, and a Master of Music (M.M.) in orchestral conducting from Northern Illinois University. Prior to transitioning to the practice of law, He was a public school teacher, adjunct professor and orchestra conductor for over twelve years. In addition, he has demonstrated expertise in music in the direction of several orchestras, served as the artistic director of the Calvin Ensemble, Chicago, and has experience in management for one of the nation’s largest sheet music retailers, J.W. Pepper & Sons, Inc.

He is an active attorney and has previous experience as an adjunct faculty member at Marian College and Ivy Tech State College.

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