IMC drives marketing strategy for Valparaiso University and creates a variety of publications for external and internal audiences. Our work can be seen throughout campus, in the homes of alumni, and online through marketing collateral, campus banners, photography, and more. A sampling of our publications is below.
University Commercial – Where Passion Meets Purpose
The video features students as they move from classroom to service activities and seek to harness their passion for service and leadership and find their purpose at Valpo. The University commercial has won four Telly Awards, a MarCom Award, a CASE Award, and was nominated for a Chicago Emmy.
As the first flagship promotion sent to prospective Valpo students, this 60-page viewbook showcases the distinctive and rich academic and co-curricular experiences at Valpo through brilliant photography, engaging copy, and a fresh design. The viewbook was awarded a platinum MarCom award.
The 75-page book highlights all academic programs at Valpo through engaging content that showcases the interdisciplinary nature of many of our programs as well as the breadth and depth of high-quality options. The academic brochure has been awarded a platinum MarCom Award.
The video features Valpo graduates as they celebrate graduation and this important milestone in their life. This video has won two awards; a CASE Award and a MarCom award.
Go Valpo Visit Video
The video highlights many reasons you’ll feel right at home at Valpo. All it takes is one visit to know if Valpo is the place for you. This video has won a platinum MarCom award.
The redesigned VALPO Magazine and complementary website feature enhanced design, photography, graphics, content, and storytelling. The Summer 2015 relaunch won a platinum MarCom award.
Our official social media pages, including Facebook, Twitter, Instagram, and Snapchat share news and stories about Valpo and connect the University with prospective students, current students, alumni, faculty, staff, and friends.
Currently in redesign, the new valpo.edu website features improved navigation and a dynamic, interactive, and clean design. Enhancements will continue to be made to the entire website, with fresh content, engaging photography, vibrant colors, and modern design.