Our Work

IMC drives marketing strategy for Valparaiso University and creates a variety of publications for external and internal audiences. Our work can be seen throughout campus, in the homes of alumni, and online through marketing collateral, campus banners, photography, and more. A sampling of our publications is below.


Beacon Screenshot play-button

Valparaiso University Beacons

We. Are. BEACONS. Valparaiso University’s new nickname directly connects to our motto, “In Thy Light We See Light,” and represents the entire Valpo family. We are beacons of hope, change, knowledge, and, above all, God’s light. At Valpo, #WeAreBeacons.




As the first flagship promotion sent to prospective Valpo students, this 60-page viewbook showcases the distinctive and rich academic and co-curricular experiences at Valpo through brilliant photography, engaging copy, and a fresh design.

VALPO Magazine

The redesigned VALPO Magazine and complementary website features enhanced design, photography, graphics, content, and storytelling.

Social Media

Our official social media pages, including Facebook, Twitter, Instagram, and Snapchat share news and stories about Valpo and connect the University with prospective students, current students, alumni, faculty, staff, and friends.