Vice President for Enrollment, Marketing, and Communications
Brian O’Rourke, M.Ed., joined Valparaiso University as the vice president for enrollment, marketing, and communications in 2021. Most recently, Vice President O’Rourke served as vice president for enrollment management at Mount Saint Mary’s University in Los Angeles.
In his role, Vice President O’Rourke oversees Undergraduate Admission, Financial Aid, and Integrated Marketing and Communications. He brings more than 20 years of experience in higher education enrollment and marketing and an accomplished history of success realizing and maintaining record undergraduate student enrollment and retention.
Vice President O’Rourke exemplifies Valparaiso University’s commitment to diversity, inclusion, and equity at every level of the enrollment process, from the initial recruitment of prospective students, to admission to the University, to the retention of enrolled students. His experience includes extensive work within and oversight of a variety of offices including undergraduate and graduate admission, financial aid, student accounts, international student services and enrollment marketing.
Vice President O’Rourke holds a master of education in enrollment management and policy from the University of Southern California Rossier School of Education and a bachelor’s from the University of Southern California. Vice President O’Rourke is a member of the National Association of College Admission Counseling as well as the Indiana regional association and has presented at various national and regional conferences.