Exercise Is Medicine On Campus

Exercise Is Medicine

(EIM) on Campus calls upon universities and colleges to become engaged in the promotion of physical activity as a vital sign of health; the EIM Solution. The EIM Solution aims to link the clinical to the community in combating today’s most common chronic conditions through physical activity. The university/college setting is seen as the microcosm that can help bring both together in accomplishing this goal.


Exercise Is Medicine is an initiative focused on encouraging primary care physicians and other health care providers to include physical activity when designing treatment plans for patients. EIM is committed to the belief that physical activity  is integral in the prevention and treatment of diseases and should be regularly assessed and “treated” as part of all medical care.

EIM on Campus is designed to engage universities and colleges, their students, faculty, and staff in ongoing efforts to improve physical fitness, health, and wellness across campus with the possibility for community outreach. The EIM on Campus Guiding Principles include:

  • Introducing EIM to universities/colleges and providing them with an opportunity to make a commitment supporting EIM and to collaborate in bringing EIM onto their campuses and into their local communities.
  • Providing universities/colleges with an opportunity to learn what other institutions are doing to promote physical activity and the health benefits on their campuses.
  • Recognizing campuses who are actively engaged and championing EIM on their campuses.

Physical inactivity is a fast-growing public health problem and contributes to a variety of chronic diseases and health complications, including obesity, heart disease, diabetes, hypertension, cancer, depression and anxiety, arthritis, and osteoporosis. In addition to improving a patient’s overall health, increasing physical activity has proven effective in the treatment and prevention of chronic diseases.


Dr. Brooke Starkoff