Color Palettes and Typography
Valparaiso University in Color
Valparaiso University continues to lead with our heritage brown and gold colors, with secondary color options available to be used as accents. A complete institutional color palette, including primary and secondary colors, supports Valparaiso University’s visual identity. Colors are one of the strongest ties to memory, and the consistent application of our primary and secondary colors is critical. Repetitive use of this palette will build recognition and distinguish Valpo from its competition.
Institutional Color Palette
Primary Colors
| Color | HEX | RGB | CMYK | PMS |
|---|---|---|---|---|
| Yellow | FFE300 | 255 227 0 | 0 7 100 0 | 107 C |
| Gold | F5B80A | 245 184 10 | 0 22 100 0 | 1235 C |
| Brown | 5C3000 | 92 48 0 | 0 68 100 67 | 1535 C |
| Dark Brown | 331A00 | 51 26 0 | 33 66 76 68 | 476 C |
| White | FFFFFF | 255 255 255 | 0 0 0 0 |
Secondary Colors
| Color | HEX | RGB | CMYK | PMS |
|---|---|---|---|---|
| Light Blue | 6BC9C9 | 107 201 201 | 54 0 24 0 | 319 C |
| Teal | 006354 | 0 99 84 | 100 0 49 0 | 3282 C |
| Orange | C76917 | 199 105 23 | 0 59 100 2 | 716 C |
| Magenta | A80087 | 168 0 135 | 25 92 0 0 | 247 C |
| Light Gray | DAD9D6 | 218 217 214 | 13 10 12 0 | Cool Gray 1 C 50% tint |
| Black | 000000 | 0 0 0 | 60 40 40 100 | Process Black C |
Prestige Color Palette
For more formal pieces intended for more prestigious audiences, our prestige color palette adds a glimmer of formality and esteem.
| Color | HEX | RGB | CMYK | PMS |
|---|---|---|---|---|
| Brown Metallic | 492300 | 73 35 0 | 15 60 92 80 | 8583 C METALLIC |
| Gold Metallic | A3832E | 163 131 46 | 34 43 100 10 | 8641 C METALLIC |
| Light Blue | 6BC9C9 | 107 201 201 | 54 0 24 0 | 319 C |
| Teal | 006354 | 0 99 84 | 100 0 49 0 | 3282 C |
For sample color combinations or digital color matrix, please see our brand guidelines.
Valpo Typography
Consider typography an extension of the Valparaiso University personality. It conveys moods, tones, and meanings.
Span
- Headlines
- Large quotes
- Textural typography
When Span is not available, please use the substitute font Libre Baskerville.
DM Sans
- Headlines
- Subheads
- Captions
- Body copy
SWEET SANS PRO
- Small callouts
- Subheads
When SWEET SANS PRO is not available, please use the substitute font Verdana, bold, in all capitals.
Sharpie
- Informal and expressive applications
- Social media
- Athletics
Valparaiso University faculty, staff, students, and anyone using these typefaces on behalf of the University may download the typefaces directly from the brand guidelines. For Span, please contact the brand manager at brand.manager@valpo.edu for font files.