Color Palette and Typography
Valparaiso University in Color
Valparaiso University’s official colors are brown, gold, and white. A complete color palette, including primary, accent, and neutral colors, supports the Valparaiso University brand. Colors are one of the strongest ties to memory, and the consistent application of our primary colors and complementary palette is critical. Therefore accent colors should be used at a ratio of 10 percent or less. Repetitive use of this palette will build recognition and distinguish Valpo from its competition.
|Prestige Brown||—||—||Metallic 8583||—|
|Prestige Gold||34/43/100/10||165/131/41||Metallic 8641||a58329|
|Gray||0/9/16/43||162/149/138||Warm Gray 8||8b7b6e|
Consider typography an extension of the Valparaiso University personality. It conveys moods, tones, and meanings.
Avenir should be used as a title, headline, and header font.
Gotham and Arial may be used as substitutes when Avenir is not available.
Warnock Pro should be used for body copy and larger volumes of content.
Minion Pro and Times New Roman can be used as a substitute when Warnock Pro is not available.