IMC HERO

Color Palette and Typography

Valparaiso University in Color

Valparaiso University’s official colors are brown, gold, and white. A complete color palette, including primary, accent, and neutral colors, supports the Valparaiso University brand. Colors are one of the strongest ties to memory, and the consistent application of our primary colors and complementary palette is critical. Therefore accent colors should be used at a ratio of 10 percent or less. Repetitive use of this palette will build recognition and distinguish Valpo from its competition.

Color
CMYK
RGB
Pantone
HEX
Dark Brown15/60/92/8078/41/19 4625381e0e
Light Brown15/60/92/7097/51/24469613318
Gold0/12/100/0255/204/0116ffcc00
Prestige BrownMetallic 8583 —
Prestige Gold 34/43/100/10165/131/41Metallic 8641a58329
Accent Green 25/0/95/0173/214/50 382add632
Accent Blue73/20/0/0 45/123/179 76882d7bb3
Tan01/12/35/25 200/177/139 7503 e3dac8
Gray 0/9/16/43162/149/138Warm Gray 88b7b6e

Valpo Typography

Consider typography an extension of the Valparaiso University personality. It conveys moods, tones, and meanings.

Sans-Serif

Avenir should be used as a title, headline, and header font.
Gotham and Arial may be used as substitutes when Avenir is not available.

Serif

Warnock Pro should be used for body copy and larger volumes of content.
Minion Pro and Times New Roman can be used as a substitute when Warnock Pro is not available.