M.S
University of Massachusetts Amherst
B.S.
State University of New York Institute of Technology
About
Laurel Hosmer was named the 17th Director of Athletics at Valparaiso University on Aug. 21, 2024. She currently serves as the Director of Athletics and Campus Recreation.
Hosmer, the first female Director of Athletics in Valparaiso University history, had served in the role on an interim basis for five months. She brought with her a glowing track record in strategic revenue generation combined with a passion for uplifting student-athletes and a well-rounded knowledge of all aspects of intercollegiate athletics.
In her first year as Director of Athletics, Hosmer successfully hired new head coaches in women’s basketball (Courtney Boyd) and football (Andy Waddle). Under her leadership, Valpo Athletics and Van Wagner secured the largest corporate sponsorship agreement in the department’s history, partnering with UChicago Medicine. The department raised over $227,000 on Valpo Day 2025, the University’s annual Day of Giving, a 133 percent increase from the previous year. Valpo student-athletes also excelled academically in her first year leading the department, which featured a 3.33 department grade point average during the fall semester and a 3.34 during the spring semester.
Hosmer, who arrived at Valpo in January 2024 as Deputy Athletic Director for Revenue Generation and Senior Woman Administrator, made an immediate impact during her five months in the interim role. She led the implementation of two key external initiatives that will enhance the Valpo fan experience beginning this fall. The department has announced a partnership with vivenu, a ticketing company dedicated to simplifying the purchasing process for fans. In addition, ValpoAthletics.com transitioned to a new website provider that elevated the user experience.
Hosmer’s busy spring and summer in the interim role also included successfully hiring new head coaches for two athletic programs. As the sport administrator for softball, she handled all aspects of a national search that led to the hiring of Mike Armitage to lead the softball program. The department also introduced John Martin as head bowling coach during Hosmer’s time as interim AD. In addition, Hosmer oversaw the department’s second annual Head Coaches Bus Tour, a summer event that provided each Valpo head coach with the opportunity to spend time with community members and one another while promoting their programs and looking ahead to the 2024-25 season. She also played a key role in the department’s first-ever All-Sports Reunion Weekend, featuring Valpo’s inaugural Letter Jacket Ceremony and the annual Hall of Fame induction.
A seasoned athletics administrator, Hosmer arrived at Valpo after a stint at Saint Joseph’s University in Philadelphia, Pa., where she served as Director of Athletic Development beginning in June 2021. She led a team in all aspects of athletic development efforts including major gift solicitation, annual fund operations and sport-specific fundraising events, gameday hospitality and alumni relations. She served as a sport administrator for the department’s men’s and women’s tennis programs. Hosmer was responsible for a $55 million capital campaign to renovate the athletics complex to benefit all student-athletes.
Hosmer also supported efforts to educate, engage and gain support of name, image and likeness opportunities for student-athletes, both directly and through the Hawk Hill Alliance collective. In addition, she worked directly with all 16 head coaches to meet annual fundraising goals and promoted collaboration among the athletics external team, university marketing & communications and advancement.
Hosmer served as Assistant Athletic Director for Development at the University of Delaware from November 2016 to May 2021, raising more than $4.9 million in outright and planned gift commitments and playing a key role in raising $35 million to renovate Delaware Stadium and build the Whitney Athletic Center.
Hosmer worked at Eastern Washington University from July 2014 to October 2016, starting as Director of Athletic Development and External Revenue before being promoted to Assistant Athletic Director for Development and Revenue in October 2015. She managed and operated the school’s athletics annual fund with more than 2,300 members. She helped grow membership numbers by 262 percent from the previous year, and generated 214 percent more in annual giving revenue than the previous all-time record.
Prior to Eastern Washington University, Hosmer spent time as a development assistant at the University of Georgia. She started her career as a development office intern and compliance/business office graduate assistant at the University of Massachusetts.
Hosmer, a native of Winchester, Mass., is a 2009 graduate of the State University of New York Institute of Technology, earning a bachelor’s degree in sociology while serving as a four-year member of the women’s soccer program and a two-year team captain. She earned her master’s in sports management from UMass in 2013 and received an Analytics: Optimizing Big Data certificate from the University of Delaware in 2020.
