Ph.D.
Marketing, University of Wisconsin-Milwaukee
About
Mohammad Fathi is an Instructor of Marketing in the College of Business at Valparaiso University. He is completing his Ph.D. in Marketing at the University of Wisconsin-Milwaukee. His teaching includes Marketing Management, Consumer Behavior, and Business-to-Business Sales and Marketing.
His research focuses on digital marketing, artificial intelligence, and consumer behavior, with particular interests in online reviews, sensory language, and how language shapes consumer perceptions and decision making. He also studies the impact of artificial intelligence on marketing and higher education, exploring how emerging technologies can improve both business practice and student learning.
