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Build with Brand Consistency in Mind

Valpo’s brand style guides empower university partners to communicate with clarity and consistency. Whether you’re designing promotional materials, drafting editorial content, or developing public-facing assets, these tools provide essential direction. Explore comprehensive guidelines, quick-reference sheets, and editorial standards to uphold the integrity of Valpo’s brand across all platforms.

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Your Hub for Valpo’s Editorial and Design Standards

Valpo’s style guides were created so our campus partners, both internal and external, feel empowered to represent our brand in a consistent and effective way. Please refer to these guides when creating any kind of marketing and promotional materials. Looking for clarity or have additional questions? Reach out to the brand manager at brand.manager@valpo.edu.

These comprehensive brand guidelines should be used as a guiding light for all marketing materials created on behalf of Valparaiso University, from telling glowing stories to creating radiating design projects.

A quick reference for frequently used branding components.

This style should be used for all marketing, web, and PR pieces developed for Valparaiso University. If your editorial question is not answered in this guide, please refer to AP style or reach out to the brand manager for clarification.

A quick reference for frequently used editorial components.

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