Marketing
Explore what drives consumer behavior, build connections between brands and audiences, and take the lead in today’s fast-moving digital world. Gain the tools to turn big ideas into real-world impact.
About Our Marketing Degree
Our marketing major is designed for students seeking a comprehensive, career-focused education in the field of marketing.
If you’re interested in another major but want marketing experience, our marketing minor provides a strong foundation that complements any area of study.
The major requirements ensure students gain practical and analytical skills needed to understand consumers, develop effective strategies, and succeed in a global marketplace.
Marketing, BSBA
Bachelor of Science in Business Administration Degree Requirements: 124 Cr.
Major Requirements
Minimum 18 Cr.
- BAN 340 – Statistics for Decision Making – 3 Cr.
- MKT 310 – Marketing Research – 3 Cr.
- MKT 320 – Sales Management – 3 Cr.
- MKT 330 – Buyer Behavior – 3 Cr.
- MKT 470 – Marketing Strategy and Policy – 3 Cr.
- Free Electives (Note 1): The credit count for free electives varies based on 3 or 4 credit classes chosen in General Education requirements. Students must reach 124 Cr. to graduate.
International Business Requirement
- MKT 430 – International Marketing – 3 Cr.
Major Field Requirement: 6 Cr.
- Two non-core business courses numbered above 300
In addition to the required courses, each student in the program completes either:
- An internship, or
- A cooperative education experience combining full-time professional, paid work experience with academic coursework.
Marketing Minor
The marketing minor provides students with the knowledge of marketing concepts and consumer orientation for developing marketing strategy. The curriculum emphasizes consumer experience delivered with the marketing mix elements of product, price, place, and promotion in a dynamic, global environment.
Marketing Minor
Minimum 18 Cr.
- MKT 304 – Marketing Management – 3 Cr.
- MKT 330 – Buyer Behavior – 3 Cr.
- MKT 351 – Digital Marketing – 3 Cr.
- MKT 430 – International Marketing – 3 Cr.
Two courses from the following options (6 credits):
- BAN 370 – Visual Effects – 3 Cr.
- BAN 440 – Machine Learning – 3 Cr.
- ENT 450 – Entrepreneurship and Product Development – 3 Cr.
- MGT 440 – Cross-Cultural Management, Perspectives – 3 Cr.
- MKT 310 – Marketing Research – 3 Cr.
- MKT 320 – Sales Management – 3 Cr.
- MKT 362 – Advertising – 3 Cr.
Upcoming Admission Events
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Meet Our Faculty
Professors. Mentors. Friends. At Valparaiso University, you will work on real-life problems alongside faculty leaders with decades of business experience and a true desire to do what’s best for you.
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