Nicki Kollar

About

Nicki Kollar ’18, ’26 MBA, graduated from Valparaiso University in 2018 with a bachelor of science in business administration, concentrating in marketing. She returned to Valpo in January 2022 as marketing manager, later serving as director of marketing and content management. In 2023, her role shifted to director of marketing and brand management, where she helped lead Valparaiso University’s two-time award-winning brand refresh launched that February. In late 2025, Nicki’s role evolved to director of brand and digital marketing, overseeing the University’s visual identity, digital presence, and campuswide brand consistency initiatives.

Today, as director of digital and integrated marketing, she leads strategy across enrollment, five colleges, and athletics, directing a cross-functional team managing more than 2,500 annual projects. She oversees enterprise-level campaigns across web, social, email, and paid media, aligning campus partners — including advancement, athletics, and executive leadership — to deliver cohesive, integrated brand experiences. Her work also guides performance marketing strategy across SEO, paid media, and analytics, driving measurable growth in visibility and engagement while advancing content strategy, optimization, and data-informed decision-making.

Committed to advancing her marketing expertise and leadership skills, Nicki began her master of business administration (MBA) studies full time at Valpo in 2025, graduating May 2026. Her graduate research on introducing Turkish hazelnuts to the U.S. market was published globally in July 2025. Along with graduating with a perfect 4.0, she was invited to join Beta Gamma Sigma, recognizing the top 20% of business students at the top 5% of business schools worldwide. She was also inducted into the Athenaeum Honor Society after meeting all criteria, including presenting work in a public forum (FIReS 2025) and publishing her research.

Her office is located in Kretzmann Hall’s marketing suite, room 103C. She is always available to brainstorm, provide feedback, and collaborate on new ideas!

Publications

Honors and Awards