Guiding Principles

A core strength of the College of Business is its global outlook, diverse faculty, and values-based leadership framework. These strengths are further supported by our core values. 

— Niclas Erhardt, Ph.D., Dean, College of Business


We cultivate an environment of honesty, sincerity, and trust, in which we are fair and ethical in all we do. We expect all members of our community to act according to our shared values, even in the face of personal risk or external pressure. We guarantee that academic performance is evaluated reliably and rewarded fairly. We are responsible stewards of our resources, people, community, and world.


We are committed to fostering an environment where every member of the community is responsible for upholding and reinforcing our values. We encourage our community to honestly assess our strengths and weaknesses, to keep our commitments, and to acknowledge and learn from our mistakes and successes. We take responsibility for our performance in all of our decisions and actions.


We demonstrate excellence in all things we do. We demand — and deliver — quality outcomes and experiences from our students, faculty, and staff. We believe that things worth doing are worth doing right, with the highest ethical standards.


We strive to share a range of ideas and practices, and we measure our success by the inclusion of all voices. We foster a climate that is open and welcoming to people with diverse backgrounds, ideas, and perspectives.


We are committed to providing an environment in which every member of the community nurtures the spirit of trust, teamwork, and openness. We understand the unique contributions of each person. We treat everyone in the University community and the community at large with sensitivity. We value the contributions of all individuals.